April 27, 2024

Vishwakarma University – Centre of Communication for Development

An Initiative of Department of Journalism and Mass Communication, Vishwakarma University, Pune

Shattering Stereotypes: Every Fatima’s unyielding resolve

By Sudarshana Jain

 

(Edited by Sanika Jain)

 

Fatima’s life recently took a heart-breaking turn with her sister’s passing. She now bears the responsibility of caring for her ailing mother, who struggles with multiple health issues. Her income as a Pink Auto-rickshaw driver provides her with a decent wage that she uses to cover expenses and purchase her mother’s medications. She selflessly prioritized her family’s needs over her personal desires, displaying remarkable strength in the face of adversity.

For nearly a year now, Fatima has been navigating the streets of Pune. Fatima Khalil Shaikh, a 32-year-old unmarried native of Pune, Maharashtra, made the brave decision to become a Pink Auto-rickshaw driver to support her family’s financial needs. Dissatisfied with her previous job due to low pay, she chose to embark on this new journey.

Her previous work experience, marked by low pay and uncertainty, fuelled her determination to create a better life for herself and her family. Despite having to sell her own home for personal reasons, Fatima remains resolute. She aspires to own a home once again, ensuring her family’s comfort, and dreams of running a small tea stall. This aspiration reflects her pragmatic approach to life, seeking stability and the opportunity to bring joy to others.

Fatima’s strength transcends her role behind the steering wheel; it’s deeply rooted in her ambitions. She aptly summarizes her outlook with, “Take it as my compulsion or my confidence,” encapsulating her philosophy of turning challenges into opportunities. She acknowledges the complexity of her choices but embraces them wholeheartedly.

In a society where norms sometimes stifle individuality, Fatima draws strength from her family’s unwavering support, which shields her from societal judgments.

As we reflect on Fatima Khalil Shaikh’s remarkable journey, we are reminded that empowerment isn’t a grand gesture but a series of choices, actions, and attitudes.

Through her Pink Auto-rickshaw, she isn’t just transporting passengers; she’s conveying the message that anyone, regardless of their circumstances, can choose to rise. Fatima’s journey isn’t just about driving; it’s about navigating life’s challenges with unwavering determination and demonstrating that, even in a male-dominated profession, the road to success knows no gender.

Pink Auto Program Data

 

India’s Pink Auto program is an initiative aimed at empowering women. Launched in 2013 by the Ministry of Women and Child Development, this program provides women in India with access to safe and affordable transportation. It offers women discounted access to three-wheeled motor vehicles known as auto-rickshaws, while also creating employment and training opportunities for female drivers.

Since its inception, the Pink Auto program has trained and employed nearly 10,000 women drivers. The program has received recognition for its positive impact on women’s safety and economic empowerment. Not only has it made travel more comfortable and independent for women, but it has also contributed to reducing gender-based violence in India.

The Indian auto-rickshaw industry has also benefited from the Pink Auto program. The increase in female drivers has led to greater demand for auto-rickshaws, providing more opportunities for drivers and higher earnings for auto-rickshaw owners. Overall, the Pink Auto program in India has been a tremendous success. By providing women with access to economic opportunities and safe, affordable transportation, it has played a pivotal role in empowering women in India. It has also boosted the auto-rickshaw industry, leading to increased profitability and job opportunities. This program serves as a shining example of how innovative initiatives can benefit society.

The Pink Auto program has instilled hope and dreams in countless women across India, making them strong and independent.